Site Problem: Keyword Rank Fluctuates

 

Ever fear that time will come, for a 3 years old site disappear in the search engine? Well, I do have that fear, guys. Once in my life as a freelance webmaster , I have this client, he is nice and is very understanding. Okay, skip to that. I handled his site for about 11 months, and he had made me worked with a lot of keywords, to be optimized using his 2 sites. When we are targeting to have it’s rank in increase in search engines, I know that there should be couple of hours to be spent with that, through the effort of building backlinks for that site. And how is it possible, forums, blog commenting, article submission and using lots of SEO tools and techniques.

One instance came where, I was shocked, checking that link to a search engine giving me a result of “zero”.I have done searching for that keyword using googleposition tool, SERP and even searchenginegenie but still no information. Was it banned or something? But checking it, with SEOquake, the site which happens to be in it’s PR3, now has down to PR0.

And then I stopped and think, why? One answer, pop up. Wait, I have stopped optimizing this keyword for about, 4 months now. Maybe that’s the reason why. Later after that realization, I give my focus on that keyword, finding ways to have the fastest and easiest ways to build more quality backlinks and optimization for that site which includes article submission, blog updates. Video submission particularly to youtube and blog/forum commenting. And now, it’s back on the search engine but not on the same page as before.

Lesson learned: Don’t stop optimizing or don’t give too much gap when you decided to take a break with that keyword. DO your job as an SEO expert and give quality work to stand out together with your company to be known as one of the best outsourcing in the Philippines . Manage it, from time to time with updated and unique content.